SkriblBox
Project Overview
Skribl Box is a leading provider of art products in the Middle East, specializing in delivering high-quality acrylic colors, brushes, oil paints, surfaces, and more. Based in Dubai, they have established themselves as a trusted source for artists and enthusiasts.
Challenges
No Organic Visibility:
Brand-new site with zero keyword rankings or backlinks.
- Unoptimized Product & Category Pages: Thin content, missing meta tags, and poor keyword focus.
- Technical SEO Issues: Slow loading speed, broken links, missing sitemap, and no structured data.
- Malware Attack: Site was hacked, injecting
- Chinese spam content, which severely impacted indexing and trust.
- No Keyword Strategy: No plan for targeting commercial or informational keywords.
- Weak Internal Linking: Poor crawlability and user flow.
- No Content Support: No blog or guides to attract organic traffic.
- No Google Business Profile: Local SEO was completely missing.
Unoptimized Product & Category Pages:
Thin content, missing meta tags, and poor keyword focus.
Technical SEO Issues:
Slow loading speed, broken links, missing sitemap, and no structured data.
Malware Attack:
Site was hacked, injecting
Chinese spam content
which severely impacted indexing and trust.
No Keyword Strategy
No plan for targeting commercial or informational keywords.
Weak Internal Linking
Created a foundational link-building plan focused on acquiring high-quality backlinks.
Used competitor backlink analysis to identify key opportunities.
Built citations, niche directories, and outreach content to improve domain authority.
No Content Support
Developed a blog content strategy targeting long-tail, informational keywords.
Wrote helpful guides and articles to build topical authority and attract organic traffic.
No Google Business Profile
Created and optimized GBP with accurate NAP, categories, and branding.
Used posts, images, and local keywords to enhance visibility in local search.
User Experience Issues:
Our SEO Strategy & My Role
Step 🛠️ 1. Technical SEO & Site Structure
Removed malware and Chinese spam content from the website.
Secured site files and hosting to prevent future attacks.
Fixed crawl errors, broken links, and duplicate content.
Improved page speed by optimizing images and removing unused scripts.
Added sitemap.xml, robots.txt, and integrated structured data (Schema).
Strengthened internal linking and overall site architecture for better crawlability.
Step 2 :Competitor Research & Keyword Strategy
Researched top competitors in the art supplies niche.
Identified high-intent keywords for product, category, and informational pages.
Mapped keywords strategically across the site for maximum relevance.
Step 3. Product Page Optimization
Enhanced user experience with a clean layout, optimized images, and faster load times.
Added SEO-friendly product titles, meta descriptions, and alt tags.
Created unique, keyword-rich product descriptions to support ranking and conversion.
Step 4. Category Page Optimization
Added optimized headings, meta data, and keyword-focused intro content.
Improved internal linking and page structure for better crawl depth.
Ensured URL clarity and rich snippets compatibility.
Step 5. Homepage Optimization
Added relevant keyword-driven content to support topical authority.
Internally linked to core category and product pages to strengthen site architecture.
Step 6. Internal Linking Strategy
Connected related products, categories, and blogs for improved crawlability.
Built logical link paths to pass link equity and improve user journey.
Step 7. Link Building Strategy
Created a foundational link-building plan focused on acquiring high-quality backlinks.
Used competitor backlink analysis to identify key opportunities.
Built citations, niche directories, and outreach content to improve domain authority.
Step 8. Content Planning
Developed a blog content strategy targeting long-tail, informational keywords.
Wrote helpful guides and articles to build topical authority and attract organic traffic.
Step 9. Google Business Profile Setup
Created and optimized GBP with accurate NAP, categories, and branding.
Used posts, images, and local keywords to enhance visibility in local search.
Step 10. Ongoing Monitoring & Improvements
Continuously tracked performance using GA4, GSC, Ahrefs, SEMrush, and Screaming Frog.
Adapted the SEO strategy based on keyword trends and ranking shifts.
Results Outcomes
300 %
Increased Traffic
8s
Average Engagement Time
50+
Conversion Rate
50 +
High Ranking Keywords
Before SEO
After SEO
